The Importance of SEO in Digital Marketing

SEO is necessary for search engines to understand what each page is about and whether it is useful to users. SEO is the best way for your users to find you through search terms that match your site. These users are looking for what you offer them. The best way to reach them is through a search engine.

SEO (Search Engine Optimization) is one of the most important channels in digital strategy. if not the most important thing, as it makes the search engines visible “for free” (there are tools for better analysis and study) and, above all; it is stable and continues in time, that is; Everything we embed in SEO is medium or long term, regardless of whether we increase or decrease investment.

As we already know, SEO is the actions and techniques that we use to position a website in search engines, which are always targeted at the king: Google. It depends on several variables and requires some technical and semantic knowledge to get it right. These variables are detailed below.

Reason for SEO

More than 80% of users use search engines to find products and necessary information. The largest search engine, Google, processes over a billion queries daily.
Over 74% of users use search engines before purchasing, and the percentage of users using search engines is increasing every day.

SEO can be divided into two main groups:

Off site:

Offsite SEO is that part of SEO work that focuses on factors outside of the website we are working on. The most important factors in external search engine optimization are the number and quality of links, social media presence, mentions in local media, brand authority and search engine performance, which is the click-through rate our results receive on the search engine. Surely you think that this is all very good and very interesting, but you are here to know why you need SEO on your website and what benefits you will get by integrating it into your online strategy.

In place:

Internal SEO deals with relevance. This ensures that the Internet is optimized so that the search engine understands the main thing. What is its content. We would include keyword optimization in site SEO; Load times, user experience, code and URL format optimization.

Top 10 Reasons We Should Use SEO

Often times, companies and marketing managers don’t pay enough attention to SEO and therefore don’t budget for this element. ignorance of control over the natural positioning of their companies.

1- SEO is not a cost, it is an investment

SEO is a high return on investment. To understand this, we have to work with different aspects of search engine optimization, and with this we can be in the top three positions in the search engine.

2- SEO is the smartest investment you can make today for your business and your future.

In general, it will take 6 months to a year to see a harvest of SEO investments, but I assure you these results will not go away like foam. but it will last a long time. Probably the hardest part is getting your visibility and presence online, but this is what SEO professionals specialize in.

3- Statistics ensure that SEO-efficient companies get more organic visits to their website.

In fact, you would be surprised to find that just over 50% of website traffic is generated this way. You will be left behind! Good search engine optimization can help you gain visibility, build trust with search engines, and improve your search engine results page (SERP) rankings, leading to more organic traffic.

4. A good SEO service covering all the important aspects of your site starts at just $ 100 per month.

Optimizing a website’s positioning so that search engines find it ideal for X-rays is a professional task, but not expensive at all. I urge you to find out how much it costs to use the services of an experienced SEO webmaster. You will find that it is within your grasp!

5- I recommend you invest in SEO and be patient to wait for its fruits, then they won’t stop!

Then, decide if you want to invest a little more in SEM: through a Google Ads ad management company or on your own, as part of a product offering strategy, creating promotions, social media engagement, or specific goals. SAM is very effective there.

6- If you are not in position 1, you will lose customers.

SEO is built on the # 1 search engine and it’s no secret that you will almost certainly lose customers if you don’t land on the first page of a search engine. No doubt your competitors already know that the benefits of investing in their SEO strategy are constant and continuous, even if you don’t already know them. You should read this article on why SEO should be an ongoing process.

7- SEO helps you find new opportunities

Quality SEO using best practices always opens up new opportunities for your brand. It can be found not only in the sea; Opportunities, i.e. search engine; but shines among the multitude of fish in this sea.

8- SEO affects the sales cycle.

As you know, anyone who makes a purchase; In any case, do a search on the internet first, some have more than others; but in general we all do this; This is one of the biggest benefits of the Internet. From this point of view; Good SEO tactics can be used to show up in this search process to users and get your message across on good deals. innovative products and / or services; through related content and stay in the spotlight of consumers; in the decision; This will undoubtedly have a positive impact on the procurement cycle.

9- SEO builds trust and credibility.

The goal of any seasoned SEO engineer is to create a solid foundation for a consistent website with a clean and efficient user interface that is easy to find on searches due to the trust and authority of the brand and its characteristics. digital.

10- It’s measurable

Even if SEO doesn’t offer any measurable ROI features like paid rankings (AdWords); You can take action with proper monitoring and analysis of your site.

It is important to measure each new action in the strategy with minimal adjustments to the names of the alternatives. before fully optimizing the H1-H6 headers; They all make changes that affect your site’s position in search engines and can be crawled with tools like ahrefs. Buzzsumo, Semrush and others

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